In 1913, Sampoerna was founded and started its success story with the unfiltered Cigarette version of DJI SAM SOE, until today one of the finest tobacco and clove combinations in the market. Equal in quality is the second unfiltered Sampoerna Kretek. Sampoerna believed always in quality and modernization and started with machine made filtered cigarettes as well. The modern filtered Discount Cigarettes are well known for its "A International" and "A MILD", very well rounded tobacco/clove combinations with mild tobacco and sweet cloves made their way to succes. Kretek quality to its highest build on the oldest Kretek traditions.