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Pall Mall brand cigarettes were introduced in 1899 by the Butler & Butler Company, in an attempt to cater to the upper class with the first \"premium\" cigarette. It is named after Pall Mall, a well-known street in London.
In 1907, Pall Mall was acquired by American Tobacco with the sale of Butler & Butler. The new owners used the premium brand to test innovations in cigarette design, such as the \"king-size\" (now the standard size for cigarettes at 85mm), and a new way of stuffing tobacco that supposedly made cigarettes easier on the throat.